Tuesday, November 24, 2009
Sunsilk has made a dramatic comeback in the shampoo segment by undergoing a makeover. The brand signed up Priyanka Chopra, role model to millions of young women across the country, as brand ambassador, and has successfully re-positioned itself as a top-end brand by targeting upwardly mobile young women (http://www.sunsilkgangofgirls.com) and launching hair care solutions rather than following the usual shampoo-oil routine.
Sunsilk has now launched ‘Sunsilk Co-Creations’ – a range of 7 shampoo-conditioner combinations that have been created in association with several leading international hair stylists who specialize in different fields such as shine, curls, hair color, hair fall, straightening etc.
I generally use L’Oreal / Garnier / Dove for my hair & skin-care needs but I do experiment with other brands as well. The concept of Sunsilk Co-Creations got me interested, so I tried their Thick & Long variant, co-created with Teddy Charles, a Paris based hair expert. And let me tell you something – their product is GOOD.
Sunsilk Thick & Long contains Yogurt Protein Complex that nourishes thin & wispy hair all the way down to the tips, and makes hair look thicker. I have fine hair and this product gives it volume, holds my hairstyle in place without me having to use hair styling products (I hate having products in my hair!), and gives just the right amount of moisturization to my hair.
I still think that L’Oreal, Garnier & Dove make excellent products but Sunsilk might just have come up with something good with its Co-Creations range!